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Betty Crocker is a General Mills brand of packaged foods specializing in baked goods and snacks. According to the company, the Betty Crocker brand dates back to 1921, when the company asked home economist Marjorie Husted to create a character to personify a homemaker. Betty Crocker was originally introduced as washday helper in 1916. The Betty Crocker name was registered as a trademark in 1928. In 2006, General Mills announced that it was going to revamp the Betty Crocker image, giving her a makeover and making her more relevant to today's women. The new Betty Crocker is "a busy mom who is passionate about making life easier and more delicious for her family," according to the company. The Betty Crocker brand offers a wide variety of snacks and sweets, including cookies, cakes, brownies, bars, and muffins. The brand also offers a line of "snack foods" which include crackers, pretzels, and chips.

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